In April of 2016, Facebook entered the live streaming world and brought new levels of attention to the online engagement platform that had been growing for years. Within a matter of months, they quickly discovered that users spend 3x more time watching live video than any other form of content. As a community media coordinator, Facebook Live may have you wondering how you can use this media platform to engage with your residents more effectively. Like other developments in social media, the upside of this engagement tool comes alongside an array of obstacles and challenges for municipalities. This presentation will cover Facebook Live best practices and considerations for your community.
