Whether you have a limited budget or a VERY limited budget, proper planning of equipment acquisition and integration is key for successfully running your programs and for efficiently managing your financial resources. What are successful strategies for planning equipment replacement for community media? Are there special considerations to take into account for purchasing and implementing community-based media equipment? What are the ways you can make dollars stretch effectively? We’ll talk with a number of community media engineers and technologists about your problems and help with solutions and strategies.
What are the essential elements you need to raise money for community media work? How do you begin fundraising for PEG services? How do you make a case for people and institutions to invest in an idea or project? We will guide you and your organization through how to kick start your fundraising work in this workshop.
What role should advocacy play in your organization, and how can you, your staff and volunteers become better advocates for your station and for community media? We’ll go through the do’s and don’ts of advocacy for non-profits and government agencies, talk about successful techniques and strategies for getting your message across to decision makers, and give you tools to take home to advocate for your center or channel.
As video delivery shifts from television transmission to an online world, what changes do you need to make to your metadata? In this workshop, we’ll discuss the importance of metadata and keywords to enhance discoverability online, demonstrate how to increase the online usability of your program archives, and show how you can use YouTube and the Internet Archive to increase the impact of your work and reach new audiences. Join us for a master class on archiving, metadata and how to improve the discoverability of your online video.
How does Crowdfunding work and how can you take advantage of it to support media production and training at your channel? We’ll take a look at the different platforms available and give you tips on what makes a successful campaign. We’ll also get insights from media makers who have successfully used crowdfunding to create award winning media – and you will be able to get started with a campaign after this workshop.
A lot LPFM Radio stations are now in start-up mode, both standalone stations and those operated by PEG stations. We’ll discuss common problems and solutions for small stations, and look at the potential for great cross platform collaboration that’s possible when community television and radio get together.
What is the promise of virtual reality for community media? How does it work and what can you produce for viewers in virtual reality? What types of programs are non-profits, journalists and communities considering with this new technology? We’ll demonstrate gear and applications for virtual reality production and education.
What web-based tools does your community media center need help with to create a more streamlined and time-saving workflow? This workshop will talk through current workflows and brainstorm around web-based integrations that you may not know about. We’ll talk through ideas and look at available solutions to help both small and large organizations utilize tools for better collaboration and to gain a wider reach with the people they serve.
Reach Your Audience From All Angles
If you’re involved with PEG broadcasting, you know the name LEIGHTRONIX. Our hardware and services have been synonymous with PEG Access for over 36 years, powering thousands of channels across the country. Offering superior video solutions including but not limited to HD/SD automated broadcast, live and VOD internet streaming, IPTV interactive television, point-to-point broadcasting, secured private cellular networks, and large scale control systems, we help you reach your audience no matter how they’re watching.
Attend this session to learn the importance of multiple distribution options and accessibility for broad audience coverage. Your viewers want it all; LEIGHTRONIX helps you give it to them.
Join us for an update from industry professionals on electronic program guide inclusion for PEG channel content. Panelist perspectives will include EPG service providers, station managers as well as policy advocates. Have you successfully pushed your content to local cable provider EPGs or attempted to do so? We’d love to hear your stories as well.
Sports programming is a compelling way to engage many people in your community. Whether you have a multi-camera set up for live contests, or you a single person operation, sports productions gain interest and often can’t be covered by bigger media – they are sometimes the definition of local community programming. Find out successful production methods and ways to attract partners and audience in this session.
Community media centers and channels are redefining their work – it’s a difficult process but it can be done with vision and effort. How do you refine or redefine strategy and execute it to change the work your organization does? What type of leadership is necessary to do that? We’ll hear from three organizations that have gone through – or are going through – leadership and strategy change to grow their mission and increase impact in their communities.
Minneapolis and St Paul have a wealth of successful, long running and innovative youth media programs. We’ll get a taste of what’s going on in the Twin Cities youth media scene and share insights in how your community can support and build similar programs.
Halfway through the first year of the Trump Administration, what is happening in Congress and the Administration that will affect our future? What are we seeing from the new leadership at the FCC? What are the emerging federal issues local communities, franchising authorities and media centers should be monitoring and working on? We’ll give you updates and answer your questions.
Reaching communities and creating content that matters means speaking to audiences in their own languages. How do you create the skills and resources to do that? What are the lessons you can learn from organizations that have committed to creating non-English and multilingual programs? We’ll talk with community media projects that do this work, and get examples of successful programs that you can apply to your community.
Teaching narrative film can be an important way to improve the visual storytelling skills of community producers -- and is a proven way to better engage audiences at your facility and your channels. We’ll talk with several media centers that have incorporated teaching narrative film into their educational and outreach programs.
Boards of Directors should be a source of strength for organizations, providing resources, leadership and helping to further mission. But more often than not, they drain resources rather than build them, or don’t have a role that faces the future. We’ll look at how community media organizations have reshaped their Boards, and look at the tools organizations need to develop and recruit healthy boards.
How do you raise funds for your organization or a program through community events? We’ll talk with organizations that are using events to raise resources, get examples of successful practices, and also look at the realities and – and some pitfalls – you need to be aware of to build fundraising events into your organization’s strategy.
Public libraries are key institutions in communities across the country for community education and civic information. And increasingly, they are interested in fostering creativity and media making skills. Learn ways your organization can deepen relationships with public libraries to strengthen and grow your mission, and get examples of successful media partnerships programs from around the country.
What different music licensing and performance rights do you need to consider when you are producing media? How do you ensure your productions can proceed without the threat of legal action or interference? We’ll provide background on music and performance licensing and provide you advice for your channel and your producers.
Podcasting is one of the fastest growing media platforms – and it is uniquely suited for community and citizen based content. Community media organizations should be a part of that movement. How can you incorporate teaching podcasting techniques into your education work? What are the ways podcasting could benefit you and your partner organizations? We’ll talk with organizations that are exploring podcasting.
We will compare notes on what local communities have recently won in franchise negotiations with both local and state franchising, and what have been trends in community benefits being won and battled over. What are the trends in franchise negotiations across the country and regionally? We’ll also look at strategies that are being used to ensure that community information needs are being served well into the future.
Community Foundations provide unique resources to the communities they serve. They fund projects, support local giving, and convene local organizations to find solutions for problems people face. They can be a key partner for PEG community media if you know how to work with them as a trusted partner. Find out keys for working with local foundations.
